Smart phone markets have been quite limited for few major players such as Apple, BlackBerry and Nokia for the past several years and only in the last few years new players such as HTC and LG have gained more popularity.
The biggest mobile buzz of the last year was a new Finnish mobile phone manufacter Jolla, who was founded by the ex-Nokia employers after they were either fired from Nokia or left it after huge organization changes and cancellation of the Nokia’s own mobile operating system development.
These changes were initialized by Nokia’s new CEO Stephen Elop, an ex-Microsoft head of the Business Division, who drove Nokia towards to the Microsoft’s Windows Phone – operating systems and canceled all Nokia based Operating System developments in progress.
As we are still waiting to first Finnish Jolla smart phone to come to the mobile markets, the Finland’s old adversary in both war and business, Russia kicks the competition with upcoming release from the Yota Devices, a russian smart phone manufactor.
Yota Devices is going to publish a new smart phone with two displays in Mobile World Congress 2012, mobile industry’s biggest even in held in Barcelona. Yota’s phones are trying to get the market kick from the rare two-display setting which enables you to see the online streams as twitter or stocks right away without need of waking your phone from the sleep mode.
Yota smart phones are going to use increasingly popular Android operating system, the same Google – developed open source smartphone operating system as several other smart phone manufactors use.
According to the Yota’s CEO Vladislav Martynov new phone has been in development by 35 engineers with budget of 25 million dollars since last May. Yota is planning similar distribution as Jolla making direct contracts with the mobile operators instead of regular mobile sales.
With the ever growing competition in the mobile market, both Jolla and Yota are going to face great challanges marketing their novelty products in the markets owned by the biggest and familiar brands.
